A morning routine built on eating the hardest task first, inspired by a childhood lesson about vegetables and Mark Twain's "eat the frog" principle. The speaker argues that tackling business fundamentals early—crafting an offer, picking a market, engaging people, staying consistent—prevents the drag that kills momentum.
My incredible morning routine is very complex, so here it goes. I wake up and then I get to work. Very simple. Something I did when I was a kid, I had the steak, the fries, and the vegetables. And I'm like, Mom, I don't want to eat all the vegetables. She's like, why don't you just eat them first and then you eat whatever you want next? And I don't know, that kind of stuck with me. And then I read the Mark Twain concept, which is just eat the frog, meaning that if you're gonna do something that's hard, might as well do it early so later it won't cost you. It's not that business is hard. You already know what to do. You already know you need to craft an offer, choose a market, talk to more people, consistent. The thing is, you get bored. Man, I'm not sure if I want to keep doing this. Remember, eat the vegetables first and then eat whatever you want.
