Speaker B went from tweeting about everything to focusing on one topic. The shift meant admitting incompetence in most areas while doubling down on the one thing they're actually good at. Alignment beats breadth.
You've been on Twitter now for 3 years. How has your content strategy or approach to using the platform changed from when you first got on there to now?
I think in the beginning I used to just hit it and just talk about anything, and it wasn't aligned with the Blade or what I wanted to do. But now it's like I want to really use my content and talk in one direction, to be like really sharp in one thing. So before I used to talk about and claim that I was good at 10 things. Now I claim that I'm bad at 9, but I'm like really good at one. So to me, that's the main thing. It's content alignment, not talking about anything but doing one in one direction.
