Negative marketing works for people like Ben Settle and Andrew Tate because they actually embody that persona. For everyone else, it backfires. Instead, acknowledge the customer's problem, validate them, then offer the solution.
I mean, getting into Ben Settle stuff, he does kind of negative marketing, which works if you're like very confident and you're kind of like you embody the bastard archetype. It works really well. But I feel like negative marketing for 99% of people doesn't work because we're not Andrew Tate or Ben Settle. And when you try to shame people into buying, I find that it feels like you're doing the right thing because you're trying to persuade people with facts and showing them real problems. But that's just not how you persuade people. I'd rather show people instead of this is a problem and it's your fault, I try to tell people this is your problem, we acknowledge it, here's what you can do about it. Personally, I'm more of a cynical person and more of a sometimes can be kind of petty, but I try to avoid that a lot in my marketing because I just know that it doesn't attract the people I want.
