News: Coaching is not easy to sell anymore.
In this YouTube monologue, the speaker reports a broad downturn in sales across the coaching industry, noting that many coaches running group‑based mastermind programs—generating roughly $30k to $200k per month—are experiencing reduced revenue. In contrast, a smaller cohort of highly personal, one‑on‑one coaches who work with a limited number of clients in intimate settings (e.g., home visits) are maintaining or even growing their businesses. The speaker attributes this divergence to a feedback loop driven by AI: as AI tools become pervasive, they create a sense of loneliness for many users, increasing the perceived value of direct human interaction. Consequently, personalized coaching is becoming easier to sell because its value lies in what it is not—an AI‑mediated experience. The overall tone is conversational and slightly critical of the current market, while expressing cautious optimism about the niche of personal coaching.
