Not Everyone Is Your Customer
17 Feb 2023 · 0 min
0:19
Most of your audience won't buy right now. Focus on converting the under 1% who are ready, while building trust with everyone else for later sales. Credibility is what moves the needle.
Most of your audience won't buy right now. Focus on converting the under 1% who are ready, while building trust with everyone else for later sales. Credibility is what moves the needle.
Less than 1% of your audience is going to buy from you, and that's just the reality. Your job as the entrepreneur is to optimize for the 1% that will and nurture the other into becoming that 1%. But some people are just not ready yet. That's why audience building is a long-term game. There's some people that are willing to buy today, and the way you get them to buy today is by proving that you're good at what you do.
