Two ways to structure what you sell: offer suites keep products separate (a course, a book, a community each stand alone), while offer shells layer them so improvements ripple across everything. A workshop where people paid $250, $500, or $750 weekly for the same session shows how shells let you monetize access at different tiers instead of selling fixed products.
The way I look at it is there's offer suites and there's offer shells. Offer suites are different offers like a course and a mastermind and a low-ticket community and a program, right? So it's different things. The problem with that is that you have an offer and another offer. With offer shells, you don't have an offer and another offer. You have an offer on top of another one. With offer suites, the improvements don't bleed among them because you improve your book. It doesn't mean that you improve your program, whereas with shell offers, they do bleed. Two days ago, I hosted a workshop. Inside the workshop, there were people paying me $250 a week, people paying me $500 a week, people paying me $750 a week, and people I charged equity on the same workshop. So you could remove DMs from your current quote-unquote program and charge a lower fee for it. And you can charge— and what I found is some people will pay way more to get just more access to you. It's not that you monetize things. That's what offer suites do. You monetize access, and that's what offer shells allow you to do.
