When you're willing to walk away, people buy more. Real consequences move people more than artificial scarcity. The speaker hits $100K profit and makes their business private, signaling actual stakes instead of fake deadlines.
Coach has manufactured consequences, as in like X spots left, right? Or like it's ending tomorrow, but it's like it doesn't have depth, whereas the protagonist has real consequences. I've stated that when I get to $100K profit, things go private only, right? When I get to this number, things are going away. The real consequences are what makes people like tune in. And I'm trying really hard not to, not to spoil any shows, but in one of the shows that I mentioned, like a really big character leaves, right? And because we know and we knew that he was going to leave, we became so much more in love with them. When you take yourself away from the equation and there's real consequences, you make people listen.
