Pick one, but never both
10 Jul 2023 · 0 min
0:28
Broad content grows followers, narrow niches build authority. Pick one. MrBeast does broad appeal. Trying both at once creates a confused brand identity, like a fucked up toothbrush.
Broad content grows followers, narrow niches build authority. Pick one. MrBeast does broad appeal. Trying both at once creates a confused brand identity, like a fucked up toothbrush.
This one right here is one of my favorite ones. So it's about if you want to build a following, you go broad, but if you want to build authority, you go niche. If you want to build a following, you can talk about what everybody else is doing. You're trying to be MrBeast, broad topics, broad range of interests. Now, if you want to build authority, you really want to be known for one thing and you keep hammering that thing. The problem is when you kind of want to do both, because then you kind of look like this fucked up toothbrush. You want to be either like a completely white thing or you want to be extremely broad and create authority.
