Price based on the outcome your customer gets, not the work you do. If you charge less than that outcome is worth, you can ask for anything. One founder moved from four-figure tweet-writing gigs to seven-figure deals by repackaging the same skills as enterprise networking and connections.
The reason people are going to buy from you, it's because you want to get them to a certain outcome. That outcome is worth something to them. If you can somehow place your price as lower than the value you're providing, you're allowed to charge whatever you want. If I wanted you to give me a dollar but I gave you two, you would do it. So the math still applies at the higher levels. So when I understood that, I shifted to selling people who had like huge enterprises. Instead of writing tweets, let me just write for you for connections and networking. When you realize that you could go from not changing the gift that you offer, which is your service, but changing the wrapping around the gift of what you offer is when you go from charging 4 figures to actually 5 figures to go into these 7-figure exits, because you can choose to layer what you offer as so much higher than what you price it at.
