David Molina contrasts push marketing, where a fitness coach loudly promotes results, with pull marketing, where client successes attract prospects organically. He says switching to pull marketing dramatically increased his revenue and client intake.
Pushing versus pulling marketing. One of the most transformational things I've seen in marketing. So give you two examples. Fitness coach. One fitness coach posts, my clients are getting the best results. This person went from this many pounds to this many pounds. If you want a similar result, sign up here, which is okay, but it's kind of like pushing and people kind of know what And I changed and really made a lot more money the day I switched to pull marketing. So an example of that is these are my clients. They're getting great results without having to do a lot of the things that the fitness industry has imposed. And I'm very grateful to be in a position where I can serve them this way. If you'd like a similar result, I'm taking more clients and you're welcome to join for this. You're promoting the same thing, but one approach is pushing, the other one is pulling.
