Pushing a solution onto prospects creates stress, but pulling people in by showing what existing users achieved attracts better customers. One client built a community on Slack where large accounts share monetization tactics, turning members' wins into proof that draws new people in naturally.
There's a difference between pushing people into a solution and pulling people into a solution. Pulling is way less stressful and you deal with way less dickheads. So instead of, "We're teaching clients, here's our results," I said, "Here's someone's results that they got with teaching clients." And it's so cool because some people spend more time on Slack than Twitter because we get to hang out with people like him. And then I thought that's going to make people go like, "Oh, it's like a cool community." And then I'm like, "Hey, this is the average follower account." It's really cool to see our dream coming into fruition, which is a highly vetted community of big accounts showing each other how to monetize it. So suddenly you go from pushing a solution to, hey, look at what we have, and you pull people towards it.
