Marketers should sell ideas on social media and offers through email. Ideas get accepted automatically without decision fatigue, while offers require conscious choice. Fisker and Wellbit show how ideas are embraced or dismissed instantly, reducing friction in the funnel.
I believe that people buy ideas before they buy products. So the way I approach socials is I see myself as an idea salesperson. When they are an email, I see myself as an offer salesperson. I don't try to convince people of offers in socials. The reason why it's because I find that when you make somebody an offer, they have to go through this process of deciding, do I want it or do I not? It's a decision and decisions fatigue, whereas ideas, people don't choose to believe ideas or not. They just do. But if I give you an idea of Fisker or Wellbit, you just agree with it or you don't automatically. It's more than a reaction than a choice. But if you can get them to buy an idea, look at that as they've bought the cheapest and the smallest thing inside of your funnel. But at least they are in your funnel. See yourself as an idea salesperson and start selling ideas rather than offers in socials and then transitioning people into an offer makes, makes sense.
