David Molina argues that beliefs require roughly ten thousand repetitions to stick. He points to Joe Rogan constantly mentioning jiu-jitsu and religious institutions repeating "Jesus is the Savior" from childhood as examples of how relentless repetition embeds ideas in audiences.
We underestimate how often we have to tell our message in order for people to believe it. If you go to my feed, like one thing I'm really interested in is making everybody who follows me at least understand that likes are cash. The accounts with the biggest engagement, the most clout, they kind of have this one thing that they believe in and they say it over and over and over again. The same dynamic applies to you and your audience. Let's take Joe Rogan, for example. There's no series of episodes in which Joe Rogan doesn't mention jiu-jitsu, right? And it got me into jiu-jitsu and it got others into jiu-jitsu. Or even churches. Churches Ever since people are little, they tell them Jesus is the Savior, Jesus is the Savior. So when they reach a certain age, they go, well, yeah, Jesus is the Savior. But you would ask them why, like, why is he the Savior? Who convinced you of that? He's just like, I just know, because it was inculcated in him. He had the belief from the repetition. They know that if you say it once, it's not enough. You gotta say 10,000 times for people to actually start believing it.
