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Retweets won't save your life

Name: Retweets won't save your life
Uploaded: 2022-12-18T16:45:02+00:00
Duration: 36 s
Channel: David Molina
Description: In this short YouTube clip, two speakers discuss the role of purchased retweets (or story shares) in social media promotion. Speaker A argues that…

18 Dec 2022 · 1 min

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In this short YouTube clip, two speakers discuss the role of purchased retweets (or story shares) in social media promotion. Speaker A argues that retweets can amplify an existing fire but cannot ignite it; they should only be used after a piece of content has shown some organic traction and after considering cash alternatives. Speaker B suggests a pragmatic approach: start with a modest spend on retweets or story shares, monitor performance, and only increase the budget if the content outperforms expectations. Both agree that paid retweets are a tool for scaling a fire that’s already lit, not a catalyst that starts it.

Chapters

Retweets can make fires bigger, but they can't start them. It needs to get a little bit of traction. When people say, should I buy retweets on it? First thing I say is always like, why isn't cash? Second thing I say is make sure it has a little bit of traction before you retweet it. Do you find the same, that it grows fires but it doesn't start them?
I think a good happy medium would be pump a few retweets or story shares, whatever you're getting onto that piece of content, see how it does. If it's performing better than usual, okay, let's allocate more. Let's double down on this. But yeah, in my experience, retweets or story shares. It's not going to be the catalyst. It's just going to give you an opportunity to start the fire, but not start it.