David MolinaLikes Ain't Cash. 4,800+ Customers. 250+ Clients Served. How I Turned My 1 Big Idea (Likes Ain't Cash) Into $3 Million:

REWRITE Your Ads!

Name: REWRITE Your Ads!
Uploaded: 2023-09-14T02:52:29+00:00
Duration: 54 s
Channel: David Molina
Description: In this short monologue, the speaker recounts legendary copywriter Gary Halbert’s ad‑testing technique: write an ad, show it to people in a public…

14 Sept 2023 · 1 min

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In this short monologue, the speaker recounts legendary copywriter Gary Halbert’s ad‑testing technique: write an ad, show it to people in a public setting, and if the reaction is merely “this is a good ad,” discard it and rewrite until the audience asks, “where do I buy this?” The speaker applies this principle to his own landing page (program.lifecash.com), initially proud of the design, but after recalling Halbert’s method, he rewrites the page and sees improved performance. He advises marketers to test ads with friends, partners, or anyone willing to give honest feedback, emphasizing that the true metric is purchase intent, not compliments. The closing mantra is “likes and cash,” underscoring the priority of revenue over vanity metrics.

Chapters

This guy sold a billion dollars worth of products, Gary Halbert. The way he created ads was he would write them and show them to people in a cafe. If the people at the cafe said, this is a really good ad, he would destroy it and rewrite it. Why? Because he understood that you don't want people to go, oh, this is a good ad. You want people to go, where do I buy this? That's what you want. When I created my page, program.lifecash.com, I was really proud of it and I showed it to a friend and he said, this is really good, I love this. And my ego said, keep it that way. But then I thought, what would Gary do? If the guy sold a billion dollars, then Maybe I should learn from the guy. He would just rewrite the whole thing. And I did. I rewrote the whole thing and now it's working really well. So show ads to people and look at how they react. If they ask you where to buy, that's good. If they tell you this is a good ad, it's probably not a good ad. So use that to measure the effectiveness of your campaigns. If you have a girlfriend, you can do this too, by the way. Show it to her and see how she reacts. Usually you can get a lot of information from this. And remember, likes and cash.