A founder regrets sharing DM scripts that everyone copied. His real insight: sales come from answering what people implicitly ask when they follow you, not from broadcasting generic value. Proactively message engaged followers with specific answers they need.
I had a video where I gave out my DM scripts. It did pretty well in regards to other videos in my channel. I kind of regret doing that video because everybody started using the same DM scripts and then I, I kind of fucked myself, right? It's like, oh shit, that's what happened. But when I said, guys, by the way, the secret to this lead flow thing is don't just let people engage. You also got to DM the people who engage with your stuff. Because every follow is an implicit request for information. And then they're like, holy shit, bro, that's the key. Do you have anything for that? And that's where sales come not from value, but from insight.
