Sam Ovens, a shy introvert, sells courses by flaunting Lamborghinis and penthouses in ads, even though he dislikes that marketing approach. It works because people buy the lifestyle fantasy, not the skill. Marketers do what makes money, not what feels authentic.
You know Sam Ovens, the This Is An Ad guy? He's extremely introverted and really shy, but if you see his ads, it's all about the suit, the penthouse, everything's fancy, he's got a ton of money. So it doesn't really match. So he was asked in a podcast, what disappoints you from the marketing industry? And he said the Lambos, the suits, the penthouse. It actually works. Like, it actually gets people through the door. People don't want to learn how to do anything, they just want the lifestyle. So in your marketing, it might feel kind of cheap, it might feel kind of like you're better than that when you market, but sometimes you just gotta meet people where they're at. And if That's what the market wants, then that's what I'm giving them, because that's where the money is.
