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Sell them the VACATION

Name: Sell them the VACATION
Uploaded: 2023-04-04T18:41:18+00:00
Duration: 24 s
Channel: David Molina
Description: In this brief video, the speaker references Alex Hormozi’s sales principle of “sell the vacation, not the plane.” He explains that instead of detailing…

4 Apr 2023 · 0 min

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In this brief video, the speaker references Alex Hormozi’s sales principle of “sell the vacation, not the plane.” He explains that instead of detailing every action taken, you should present only the main, high‑impact steps that led to a successful outcome. By showing concise, result‑focused examples, prospects appreciate the brevity, become curious about how those results could apply to them, and are motivated to schedule a call. The speaker then emphasizes that the actual sale happens during that call, where you can discuss the prospect’s specific situation and close the deal.

Alex Hormozi talks about this. Don't sell the plane, you sell the vacation. You don't tell them everything you did, you tell them the main key steps that you did to accomplish a certain goal. When people see that and they appreciate the shortness of it, they actually want to talk to you because when you show what you did for others, people want to see how you would do it for them. Hey, what would that look like for me? Let's get on a call, I'll be glad to talk through it. And then you know what happens, you sell them on a call.