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"Should I Have To Draw It?"

Name: "Should I Have To Draw It?"
Uploaded: 2025-12-17T20:00:18+00:00
Duration: 1 min 15 s
Channel: David Molina
Description: In this monologue, the speaker introduces a communication exercise he calls the “deaf man test” (later renamed the “mute test”). The premise is that if…

17 Dec 2025 · 1 min

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1:15

In this monologue, the speaker introduces a communication exercise he calls the “deaf man test” (later renamed the “mute test”). The premise is that if you were unable to speak or read, you would have to convey your offer solely through a drawing. This forces you to distill your value proposition into a clear, visual format that anyone can understand. He illustrates the method with a concrete example: promising to generate $20,000 in 20 weeks, which he breaks down into a timeline of weeks and milestones. By visualizing the offer, creators can bridge the gap between what they know about their product and what their audience perceives, making the offer more compelling and easier to grasp.

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It's a stupid exercise in a way. Like, I don't know why I call it the deaf man test, as if they weren't able to comprehend things you write, right? But you can understand where I'm coming from. It's if you were forced to draw it, you cannot explain it with words. Actually, now that I talk about it, it would make more sense if I called it the mute test. If you were mute, right, you had to draw it and to explain it to somebody, could they understand it? So that's what forces you to make your offers so much better. If you think should I have to draw it? So I'll give you an example. Can you draw something like, we're gonna make $20K in 20 weeks? Yes. So we go up right here, and then it's like, you got your, you got your months, right? And then you split it in 5, and then it's like week 1, 2, 3, 4, 5, and at the end of this you leave with $20K. You can do that, right? Like, that's a thing, right? Right? That happens a lot with offers. It's, you know that this does one thing and you know how powerful it is, but they cannot see it because they are not you. And what allows you to bridge that gap is the deaf man test. Is if you had to go through that, like you had to explain to somebody who can't listen to you, who can't read what you, what you write. So you have to draw it, right?