David MolinaLikes Ain't Cash. 4,800+ Customers. 250+ Clients Served. How I Turned My 1 Big Idea (Likes Ain't Cash) Into $3 Million:

Should you sell your company in the future?

Name: Should you sell your company in the future?
Uploaded: 2023-05-03T00:05:26+00:00
Duration: 45 s
Channel: David Molina
Description: In this YouTube discussion, the speakers explore what business areas need focus to achieve a high‑multiple exit. They argue that building a company as if…

3 May 2023 · 1 min

Watch on YouTube

0:45

In this YouTube discussion, the speakers explore what business areas need focus to achieve a high‑multiple exit. They argue that building a company as if you intend to sell it cultivates the right mindset for creating robust systems, operational processes, and a founder‑independent structure. However, they also note that many founders later prefer to keep growing the business rather than sell. Investors favor consistent, repeatable growth over occasional spikes (e.g., a Black Friday surge) because spikes are hard to replicate. The conversation emphasizes the importance of retaining customers, increasing each customer's lifetime value, and implementing cross‑selling and upselling mechanisms to make every customer more valuable over time.

Chapters

What were the most important areas of the business that you'd focus on to make sure that your business is worthy of a high multiple exit?
Yeah, build it like you're going to sell it, but also understand that when you get there, you won't want to sell it. You got to build it like you want to sell it because it puts you in the right mindset of systems and operation and running without you. But now it's like, I don't want to sell businesses anymore. I want to just grow it to the most I can. Investors are not so much interested in spikes, but in seeing consistent growth. And if you have just one killer month, that was our experience. It was hard to replicate it if it was like too good. I was like, like we couldn't do it again because maybe it was Black Friday sale, right? Like it's hard to repeat. So you have to retain the people. You got to make every customer worth more at some point. Have some system in place so you can cross-sell, upsell, retain them. Do something so that they will be worth more.