Social media is a solo-player game that's won by treating it like a multiplayer game.
13 Jan 2025 · 1 min

0:33
Creators get more engaging when they stop performing solo and build a cast around themselves. Think The Office, not a self-help guru. Weave in real people: a Ukrainian friend, your Abuelita, your brother. The relationships between characters, not the protagonist alone, make people stick around.










