Pick a narrow problem you can become the best at solving, but make sure it's valuable enough to pay. A tour guide who scouts a new forest trail to the same destination attracts customers seeking novelty, becomes the only expert on that route, and makes more money without changing the outcome.
How do you find a problem that's small enough so you can be the best at solving it, but that's also big enough so that it's profitable? Let's say you are a tour guide. You take people through tours in the forest, and what you do is you go to the forest and you find where can you get new paths. You find one that has its pros and cons. It's not the best thing in the world, but it takes you to the destination. In the brochure, it's you and all the other tour guides. All these tour guides take you this way, but this one offers a new path. It's available for a limited time. What happens? Some people might be turned off because like it is kind of sketchy, but other people will be so interested in it. They'd be like, yeah, I like to take one that's not the normal route. I was actually here in this route last time. Let me try another one. So you end up getting more business. Everybody promises to take you to the end of the forest. You don't promise anything different, but you promise a different path. And off that path, you are the best one because you're the only one that knows it. That's how you do it. You promise the same thing, but you take people through a different path.
