Sometimes, the product isn't important...
23 Sept 2022 · 0 min
0:18
In a brief anecdote, the speaker recounts a conversation with a marketer who runs large events. The marketer observes that attendees at such events rarely purchase knowledge itself; instead, they are drawn to the feeling of learning. The speaker extrapolates this insight to suggest that, in many cases, the emotional experience of making people feel they are learning (or that they are getting value) can outweigh the intrinsic value of the actual product being sold.
