Content creators shouldn't copy directly. Instead, filter existing ideas through your own angle: reframe a sleep tip as Conor McGregor's routine or a diet as the Gracie protocol. Direct copying has no edge. Filtered stealing creates something distinct enough to sell.
Stealing other people's content makes you a lot of money. This is what most people do. They take other people's content, they straight up copy it, thinking that somehow the engagement is going to make them money. And that is what I don't want you to do. What I do want you to do is to steal instead. Instead of copying other people's content, what we'll do is we'll filter it. And what we filter it through, it's your unique mechanism. And even though you took other people's content, it's something that's completely different. Let's say you're the combat fitness coach. You train people to fight. You say instead of, hey, this is how you sleep better, is this is Conor McGregor's sleep routine, steal it. Or diet, instead of this is what you eat to get a six-pack, it's this is the Gracie training protocol to fight better. You don't steal people's content right away because then you're an exact replica and it gives people no reasons to buy from you. That's the main difference between copying other people's content and stealing other people's content. When you copy, you don't filter. When you steal, you filter, and then it makes it look like something completely different.
