A company stopped building what customers asked for and started building what they actually needed. They ditched tweet-writing tools for templates that helped users monetize their work. Most experiments failed, but the few that stuck became core offerings.
The business was successful because we at some point stopped listening to the customer and we stopped doing what they wanted and then gave them what they needed. So instead of giving you a way to write better tweets, we figured out a way to come up with better monetization methods. Instead of AI that might make it easier for you to write, we saw other templates that make it easier for you to monetize and actually do your work. And obviously it came with a lot of hits and misses because there were a lot of features that nobody used. There was like a few that actually hit and those were the ones we stuck to.
