Targeting busy people doesn't work because it describes almost everyone. Instead, segment by what they do: salespeople, e-commerce owners, gym owners, video editors drowning in clients. Specific struggles beat vague demographics.
One word that's killing your marketing is targeting busy people. Don't target busy entrepreneurs, busy salespeople, because everybody thinks that they're busy. So when you say it, it's like saying, hey, I'm calling out all humans. Busy people is not an issue. I recommend instead of saying who, target by what. Salespeople, e-commerce owners, gym owners, video editors that took on too many clients. Don't target by who, target by what, and then it's gonna be way easier for you to get clients because everybody thinks they're busy.
