David Molina argues creators waste energy trying to monetize everyone. Instead, find your "hidden whales"—a few followers willing to pay $10K to $50K. He closed two deals at $25K each for content creation, earning more than he would selling cheap products to thousands.
You want everyone to buy. So 99% of your audience is never going to buy from you anyway. That is fine, because if you get caught up in the "I need to monetize more of my audience," then that's playing the wrong game. The game is not in how do you get some money from the most amount of your followers. The game is in how do you get the most amount of money with some of your followers. There's this thing called power loss, as in a small percentage of people are willing to pay humongous amounts of money. I had two clients that paid me $25K just for writing some posts for them. I call them the hidden whales. They're there in your audience, and closing that whale actually gives you way more money than closing every single one of your followers in a small ticket thing. So I find that some people inside your followers are willing to pay way more. We're talking $10K, $25K, $50K. The game's in finding them, not trying to monetize everyone.
