Testimonials work better when you add context about who gave it. Knowing their follower count, what they struggled with before, and what they believed limits them helps people see themselves in the story and feel motivated to change.
just testimonials don't do much. I think context does much. So when you provide context of what is happening, like how many followers did they have, where were they before, what were their limiting beliefs, it makes people compare themselves to them, which creates a gap between where they are and where that person is. And it makes them uncomfortable enough for them to move, be like, I want to do that. So testimonials don't do much if you don't provide context, because then people can compare themselves to the person. Testimonial is more relatable and it makes them more likely to read it because Between us, people don't retest the winners. I don't retest the winners.
