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That's how I think about creating valuable content

Name: That's how I think about creating valuable content
Uploaded: 2023-06-12T23:34:51+00:00
Duration: 52 s
Channel: David Molina
Description: In this short reflective talk, the speaker proposes a concrete definition of "value" for content: delivering something that people either don't do, won't…

12 Jun 2023 · 1 min

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In this short reflective talk, the speaker proposes a concrete definition of "value" for content: delivering something that people either don't do, won't do, or can't do. He outlines three hierarchical tiers of value—(1) low‑tier value: actions anyone can perform but few actually do (e.g., generic ChatGPT usage), (2) mid‑tier value: actions people are unlikely to take on their own (e.g., curating 100 useful writing prompts), and (3) high‑tier value: actions beyond most people's capability (e.g., building a genuinely useful AI tool). The speaker then asks how creators can translate this framework into content that empowers audiences to achieve any of those three actions. He applies the model to his own tweets, concluding that many of his posts lack value because they don't enable the audience to do, won't do, or can't do something new.

Chapters

So I was going really deep on what is value. I wanted to really understand this. Value is when you do something that people don't do, won't do, or can't do. I'll give you an example. So don't do, it's talking about ChatGPT. Like, people don't do that generally, but it provides some sort of value. It's the lowest tier value, but you can do it. Upper tier value, what people won't do. People won't collect 100 prompts that are useful for your writing, for example. That's more valuable. And if you see it in a thread, you can see why the second one would perform better, right? Third one, can't Coding an AI tool that's actually useful. Those are like the 3 tiers of value. So I've been thinking about when I create content, how do I make it valuable? That is the upper question. But the real nitty-gritty question is how do I turn this into something that gives them strength to do something that they don't do, won't do, or they can't do? That definition has really helped me look at tweets and saying, ah, this is kind of shit from me because this is not doing any of these 3.