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The Basics Of The PESTO Pillars

Name: The Basics Of The PESTO Pillars
Uploaded: 2024-02-25T20:00:06+00:00
Duration: 53 s
Channel: David Molina
Description: In this brief conversational segment, speakers A and B introduce the PESTO marketing framework—Personal expertise, Social proof, Trending, and Opinions…

25 Feb 2024 · 1 min

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In this brief conversational segment, speakers A and B introduce the PESTO marketing framework—Personal expertise, Social proof, Trending, and Opinions. They explain the three mastery levels: level 1 (basic awareness), level 2 (knowing how to combine the pillars), and level 3 (executing the pillars unconsciously). The discussion emphasizes that high‑level marketing is not a skill you can force on command; it’s a mental state you tap into when the conditions feel right. Trying to force it results in temporary frustration, but it doesn’t define one’s overall marketing ability.

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The PESTO pillars. For anybody who doesn't know, PESTO is personal expertise, social proof, trending, and opinions. And level 2 is when you, when you know how to combine the pillars. The last level, level 3, is when you're doing it but unconsciously. It's not deliberate.
And by the way, like this level of marketing is not something you evolve into. It's like a state you tap into. It's like at some point you can do it. but it's not like you can do it on command. If you don't feel it, maybe right now we just went for a walk, we had some kava, we're like kind of chilling. If right now I'm like, Marcos, like write a million impressions post. It's not like you're gonna command it, but it's like a state you tap into, you know? So like sometimes you feel like I'm not doing that well, I must be a shit marketer. Yes and no. You are a shit marketer for those 30 minutes that you're trying to force the thing, but not forever.