David Molina argues that creators should pick platforms and formats they actually enjoy, not chase what's trendy. He skips video on Instagram and posts screenshots instead, proving you don't need the expected format to succeed. Audiences can tell when you're faking it.
Don't create content you don't enjoy creating. You will have your best results when you create stuff you enjoy. People can tell when you don't want to be there. Like for me, I hate sticking a phone up to my face. I feel like I'm a prisoner. I don't do that, right? I feel like I'm a hostage. I love writing though, so I write. This is my Instagram feed. And if you see, it's no videos. I'm just taking screenshots and pictures of things I do. So even on platforms that are quote unquote visual, you don't need to do video and record yourself talking to a camera if you don't want to. If you don't enjoy creating it, the people won't enjoy consuming it.
