Pick one high-impact question each week, write a 1,000-3,000 word mega doc answering it, then slice it into tweets, a YouTube video, and newsletter excerpts. One dish, many plates.
Do you like long form more than short form? Me too. Here's what I do to create a bunch of content even though I like long form more. Step 1, I go over my client questions. Step 2 is I think, what is the one big question I can answer for them this week? Step 3, I create a mega doc. A mega doc is a 1K, 2K, 3K Word document in which I explain the solution to a problem. And after I have that mega doc, I chop it up and that becomes the tweets. I record it to the camera, that becomes a YouTube video. I may get some snippets of it and that becomes the emails. So what I'm trying to say is I don't cook many dishes. I cook one big dish and then I serve it to many people. And that's how I create short form from my long form. And that Megadog has just been a lifesaver. You can use it if you like.
