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The biggest lie in business

Name: The biggest lie in business
Uploaded: 2023-01-16T17:36:42+00:00
Duration: 37 s
Channel: David Molina
Description: In this monologue, the speaker challenges the common business maxim "offer is king" by arguing that the quality of the market you target is more decisive…

16 Jan 2023 · 1 min

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In this monologue, the speaker challenges the common business maxim "offer is king" by arguing that the quality of the market you target is more decisive than the quality of the offer itself. He illustrates that even a perfect offer will fail if presented to a broke or uninterested audience, and conversely, a modestly skilled offer can generate far more revenue when placed in an A+ market. The core claim is that market picking is the superior skill, because an A+ market combined with B‑level execution outperforms an A+ skill applied to a B‑level market, due to the higher propensity of the target audience to buy.

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When people say the offer is king, it all begins with the offer, that's half true. I wouldn't argue offer is the best thing because imagine if you had the best offer in the world, but you were promoting it with people who are broke or who don't really see the value that you add, then no matter how good your offer is, they're never going to buy, which means that there's gotta be something that you need to do before the offer. And that is actually market picking. I would argue that market picking is the best skill over offer creation because an A+ market with a B skill will make way more money than an A+ skill in a B market, simply because the people you're selling to are more prone to buy.