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In this short commentary, the speaker argues that purchasing retweets is a misguided strategy for creators with over 3,000 followers. While buying retweets may increase visibility, it expands the wrong audience because only a tiny fraction (<1%) of followers ever become paying customers. Instead of chasing vanity metrics, creators should focus on business fundamentals: direct communication through DMs, building email lists, and addressing objections to convert the existing audience into revenue. By improving these relationship‑building and monetization tactics, the effective audience circle naturally grows, leading to sustainable income rather than superficial reach.

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