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The biggest NIGHTMARE for those who have a LARGE FOLLOWING. Likes Ain't Cash

Name: The biggest NIGHTMARE for those who have a LARGE FOLLOWING. Likes Ain't Cash
Uploaded: 2023-08-12T20:46:11+00:00
Duration: 34 s
Channel: David Molina
Description: In this YouTube commentary, the speaker shares a cautionary tale about influencer monetization. An Instagram influencer named Ari, with roughly 2 million…

12 Aug 2023 · 1 min

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In this YouTube commentary, the speaker shares a cautionary tale about influencer monetization. An Instagram influencer named Ari, with roughly 2 million followers, launched a merchandise line that required selling at least 34 shirts to keep production going. Despite her massive following, she failed to meet this minimal sales target. She posted a viral lament about the failure, which attracted more attention than the brand itself. The speaker uses this story to stress that followers and likes are vanity metrics; creators should focus on building a genuine audience and a sustainable business rather than chasing ego or superficial popularity.

Chapters

So there's this horror story about Instagram. If you have a big following, this is like the worst-case scenario. There's this girl called Ari. Ari had like 2 million followers and she launched her merch. Now she had to sell 34 shirts in order for the company to keep producing that merch, and she failed to sell the 34 with 2 million followers. So she sends out this huge post about, guys, I couldn't sell anything, and that goes more viral than the actual brand. So it's just a good reminder, like, like saying cash, you're not here to build a following, you're here to build an audience. You're not here to build your ego, you're here to build a business, so focus on the things that actually matter.