David Molina says creators chase the wrong metrics. Skip vanity likes and focus on cash flow instead. Sell high-ticket offers daily, cap your spots to create scarcity, and build recurring revenue. Run a business, not a show.
Cash creators understand that likes ain't cash. We know that virality is nice. Likes are welcome. It's cool to have a lot of views and a lot of subscribers, but ultimately, how much money are you making? Probably you didn't start this business because you wanted to be famous. And if that's you, maybe you're watching the wrong video. You started this business because you just want to get rich. You just want to make money and getting a lot of likes, going viral, recording those— personally, those talking head videos that I hate. It's not a requirement to get there. It can get there by focusing on business, on profit, on selling without calls, on getting paid to create, on not doing maybes, on having a clear offer, on giving insight, not value, posting whale bait, not fish bait, focusing on recurring revenue, making offers every day with stuff you're going to do anyway, capping the spots because you understand you're the one that's a luxury good, not a commodity, running a business, not a show business, trusting prospects and not peers because prospects pay the bills, peers don't, being profit-focused and not revenue-focused, and understanding at the core that likes are cool, The likes in cash.
