David Molina explains his "money line" strategy: charge prospects $1 upfront to separate serious leads from tire-kickers. Once someone pays, they're a customer, and his sales funnel shifts to two questions: converting leads to paying customers, then deepening relationships with those who already paid.
I actually thought about how can I create a business? Like, I love telling people no, but I hate being told no. So how can I remove the told no thing? And this is when the new model came into being. I figured out there is a line at which people start respecting you in your sales process a lot, and it becomes way easier and way more likely that you get the client. And that is what I call the money line. It's just getting them to give you $1. So it's not about selling the 5K package. If you can get them to give you $1 after that, because the prospect already took out their credit card, they respect you, it's much easier. So now I do not spend or dedicate brain cells to people unless they have given me a dollar. And what it has done to my anxiety is I'm getting closer to the Buddhism place. My funnel used to be how do I turn a lead into a client? And now my funnel is based around two questions. How can I turn a lead into a customer? And the second one is, how can I only talk to customers?
