The Digital Winter - Likes Ain't Cash Radio

It has dawned on me that today was the first day I wore shorts outside in 9 months. Now, yeah, we don't get much heat here in Poland, but hey, summer's coming, and that's a big one. So if you've been in, in business for a while, especially in education businesses, You know what happens in summer, and if you haven't, well, here's a little, a little insider secret on just what happens during these times of the year. So what happens during summer? People's attention shifts, and it shifts from going into digital experiences because it's winter, people are kind of, you know, they're, they're inside of their homes, and it shifts way more into, into real life experiences. So they go outside. Now, good for them. But given that you probably run a digital business of some sorts, this can be really tough on the business and on the business owner emotionally, just because people respond much more slower, if at all. Churn is high because people do get flaky on their commitments and on themselves and by extension into you. And it's just, it just kind of slows down, right? And this will happen more predominantly around the months of July-ish. That's when it gets really tough. But that means it's a good time to prepare for now. So what happens during summer? Now, I feel like when people make the wrong moves in summer, it's because they make offers in one of two areas and they pick the wrong one. So to me, I often split offers between: is this offer asking people to spend, or is this offer asking people to commit? Now, They're both— they both include a transaction, but the framing of it is different. When you do a client offer and you get somebody to commit to a result for 3, 6, 12, whatever months, that's a committing kind of offer. Whereas a spending offer is something that's just one and done. So it can be customer offers, it could be paid in full because they are not committing a recurring payment to you, or some other stuff. Now, summer is not a season of committing. If you ask people to commit to longer-term things, and that includes recurring payments, then you'll probably be met with a lot of slowness because people just not in the committing mood during summer. If anything, that's when they fail on their commitments to themselves and not to you. But when summer is not a committing season, it is a spending season, and a big one. People are spending on vacations, on experiences, on stuff, and that gives you a pretty good hint of what to base your offers around. Now, if you want to make your offers about committing, then you might want to do them more in the back end. It's something that happens after. I would imagine, and I have experienced personally, that you can get much more out of summer if you make offers based on spending offers, not commitment offers, but spending offers. What can you do that's a one and off so that people won't have to promise anything or commit too much now, but are still willing to transact because they are in a spending mood. So it would be wise for you to capitalize on it, but not to ask them to commit because then it's going to be kind of an uphill battle. So shifting your funnel towards that might be the right move because even though It is summer in real life, it does tend to be a digital winter. It does then tend to freeze and slow down, so it'd be wise for you to prepare beforehand. If you'd like my help, you know where to find me, and good luck!