Two ways to build an audience: Gary Vee's machine-gun method floods platforms with high-volume content, while MrBeast's bazooka approach puts months into one polished piece. The speaker tried both and switched to bazooka because it works better and opens bigger doors, though Gary Vee's wealth may help his volume strategy succeed.
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When it comes to audience building, there's two approaches. One is the Gary Vee approach. He's like the machine gun, right? He'll take one thing and just, just spray everybody with a ton of content across all platforms. The other way is kind of the MrBeast approach, which is the bazooka. So you create one piece of content, but you put your heart and soul and months of work into that one piece of content. So it's not necessarily that one is better than the other, it's which one fits you more. Now I will say over the years I have shifted a little bit. I've gone from machine gun to actually realizing that if I put more work into things and create more of a bazooka approach, I do get better results and get more access to networks. So at some point you gotta realize which one's more convenient for me. For me, it's bazooka. For you, you might be machine gun. Now Gary Vee is richer than me, so take that advice with a grain of salt, but maybe that helps.