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In this brief segment, the speaker recounts an accountant named Tony who earned about $30,000 from a modest Twitter following of 900 by offering a bold guarantee: if a client earns over $150,000 annually, Tony will save them more in taxes than the fee he charges. The speaker highlights the marketing insight behind this offer—addressing the customer's primary objection (cost) by promising a net financial gain. By framing the offer as a risk‑reversal guarantee that ensures the client comes out ahead, the speaker argues that the offer becomes virtually irresistible.

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