Instead of creating from scratch, adapt proven formats like top 10 lists to your niche. Filter existing content through frameworks, add your own angle, and tailor it to your audience. This creates a steady supply of fresh material without constant original ideation.
How can people come up with consistent content ideas and how can they continue to have a flywheel of stuff that they never run out of ammunition for?
I don't really create content. I filter content. So the filter is how can I make this relevant to my audience? How can I paint it to people who follow me? And then it comes out as something that's engaging, but it has my scent. You follow fitness accounts, right? And the fitness accounts talk about top 10 mistakes that people make when they try to cut weight. Steal these 10 subject lines, right? It's like top 10 fitness myths. Top 10 cold email myths. And you kind of paint it a different way. And that's kind of how I create content. I take people's cars, but I paint them and I come up with something that's kind of the same, but it's a different shade.
So it's like a framework that you've seen work and you just apply your own body of knowledge to it. Yeah, that's right.
