Creators obsess over follower counts when they should squeeze revenue from people who already know them. Start by upselling current clients, converting past customers into repeats, re-engaging maybes through Calendly data, and running low-cost offers as intent filters. Grow your audience only after you've maxed out what your existing contacts are worth.
People with small audiences, they look at the opposite way where they should be looking. You have to get scrappy when you have the smaller audience. So imagine a line and imagine a lot of dots along the line. Every single one of those dots signifies a person. They mean somebody. So the more they are to the right, the more they trust you. People with small audiences, I find, want to start from the beginning, which is people who don't know who they are. And their thinking is, how can I get more followers, more subs so that then I can launch the offer? but you gotta get scrappy. So I like to start from the right. How can I upsell the current clients that I have into a package 2 to 3 times as much? Second thing I think about is how can I turn every customer I had into a client? Third thing I think about is how can I turn everybody who said maybe, no, or later to a call with me? And I can scrape all the Calendly and then turn them and reoffer them something else. And then I think, how can I create customers So one-time offers by giving away little things that reveal intent. And only until then do I think about growing the audience.
