The "basically guy" reduces every business decision to one oversimplified line. He'll tell you email beats ads, or raising prices always works, ignoring that context matters and opposite strategies can both succeed. This mindset kills growth and drains your business.
Good morning from the villa. Today we are in Spain and we're doing things that are basically Spain without the S, because these weights are 20 kilos and that's more than I can handle, so I'll just use one at a time. Anyway, I got inspired today. I was writing and, um, I was writing about the guy that doesn't make money, and the guy that doesn't make money, his name is the Basically guy. So the basically guy has trouble operating in an entrepreneurship world because he does not understand that things require nuance, and he does not understand about creating new concepts in his mind because— it's windy— he tries to put everything into a one-liner, which is, so basically, and then he goes on, right? So I'll give you an example in a place where it's not windy. So I will tell the basically guy, hey, so email works a little bit better for me than ads. And the basically guy just goes, I have an idea then. So basically ads are a waste of time. I don't know, man, check for yourself, right? Or I'll tell him something that I don't do sales school anymore, I just do Google Docs, and that works pretty well for me. And he goes, "So basically, sales calls are death, right? Like, that's what you're saying, right?" Plug in a sentence that tries to summarize the worldview and complex sentence into one sentence, right? No, basically guy, that may not be the situation for you. The other day I had the basically guy for dinner over at the house, right, at the villa. And we were eating and I said, "Hey, basically guy, could you pass the salad?" And the basically guy says, yes, of course. He passes me the salad and he's like, so basically you're vegan, right? No, basically guy, that may not be the situation. Maybe in this just exact same situation I wanted salad. It's not that I want it all the time. So the market is like, well, let's take this for example, right? The wind, the market's like windy, right? It's like one day it goes here, one day it goes there. So it's It's ever-changing, like you can't control it, right? So the basically guy has not understand the concept that things can change. So what does he do? Every morning he goes out here, he brings a box, and he's like, let me chop all of this, let me, let me get it all, right? And he fails naturally because he tries to get another course, get another advice, and he's like, so basically this is it. Right? This is what it's going to work like. But no, that's not how it goes. So the basically guy is the guy that I never want to be, is the guy that I wish I never become, and the guy that I wish I don't encounter in my life. Sometimes I can have traits of the basically guy, so I'll put myself first, but it is pretty toxic because the opposite of a good idea, sometimes in marketing can be another good idea. Sometimes, let's say you have something that is priced at whatever, sometimes raising the price can make you more money. Sometimes lowering the price can make you more money. They're opposites, right? So how do you know? You can't basically think things into existence. You can't basically think and say this is the truth. You know what a frame that works for me is? Is I wake up and I think, I don't know what's gonna work today, I'm not sure, but I'm gonna find out. That's why I put out a lot of offers, a lot of content. I just kind of have this— I'm not even gonna call it a belief, I'm just gonna call it a truth. This one's one of the things that you can put it— so basically, so basically, I don't know. I don't know what's going to happen. I don't know where the wind blows today, so Might as well make an offer, try it out, and not try to put things into so basically concepts, because that is how you stop evolving. And the moment you stop evolving, the business stops growing.
