The most I've charged for a retweet
17 Sept 2023 · 1 min

0:49
A creator charged $500 for a retweet in 2021 when his usual rate was $50, which made him realize his pricing was too low. The real money comes from building an audience of

A creator charged $500 for a retweet in 2021 when his usual rate was $50, which made him realize his pricing was too low. The real money comes from building an audience of
But you know what's the most I've charged for just sharing someone's content? I don't do this anymore because I do think that it hurts the brand, but this was like 2021. And this guy that, by the way, I really didn't like— the guy's like, hey, how much for a retweet? Which is like the equivalent of a story share post on Instagram, right? And I usually charge like $50 at the time, but I didn't like this guy and I'm like, you know what, it's $500. And the guy's like, done, send the invoice. And then I'm like, if people are willing to pay for this, how low am I pricing my services? I should just raise my prices That was like a big lesson that people are willing to pay a lot more if you reach for the right people. Like if you build your audience on fishes, people who lurk, who don't really buy, then you're kind of fucked. But if you build your audience on whales, then you're going to have a great time, which is like a good argument for don't post content that's something to everyone. Post content that's everything to someone.