David MolinaLikes Ain't Cash. 4,800+ Customers. 250+ Clients Served. How I Turned My 1 Big Idea (Likes Ain't Cash) Into $3 Million:

The people who tell you to give all your value away for free don't run the same business you run.

Name: The people who tell you to give all your value away for free don't run the same business you run.
Uploaded: 2024-10-04T20:00:32+00:00
Duration: 56 s
Channel: David Molina
Description: In this short monologue, the speaker distinguishes between "value" (providing step‑by‑step tactics) and "insight" (pointing to where to look for…

4 Oct 2024 · 1 min

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In this short monologue, the speaker distinguishes between "value" (providing step‑by‑step tactics) and "insight" (pointing to where to look for solutions). He argues that the advice to give all your value away for free only makes sense for businesses that sell low‑ticket, high‑volume products or operate in partnership models (e.g., real‑estate syndicates). For high‑ticket coaches and consultants who sell $10k–$100k engagements, giving away the core value defeats the business model. Instead, they should keep the detailed value (the actionable strategy) behind a paywall and freely share insight—high‑level direction, ideas, and pointers—to attract the right clients while preserving the premium price. The speaker emphasizes the need to align content strategy with the pricing tier and target audience, and to understand that playing a different game (selling value, giving insight) is essential for sustainable, high‑margin consulting businesses.

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Value is telling people what to do. Insight is showing people where to look. So the people who tell you that you should give everything away for free, and I've noticed that they don't run the same businesses you run. Like they run like real estate syndicates or they partner up with people, right? Either they're biz ops, so they sell to everybody, or they're like incredibly high end and they only sell to a specific amount of people. To them, value is the way. Like that makes a ton of sense because it's like if you give out the strategy away and you only tailor to beginners, well, they'll love you, right? And if you just The other extreme is if you just need a small amount of people, then giving the value away makes sense because then you go as viral as possible. You don't play that game. You don't sell $10 million, $100 million stuff. You sell $10,000 to $100,000 stuff as a coach and a consultant. And that's okay because you can make a lot of money with it. But you gotta understand that for that, you need to play a different game. So what do we do instead? We don't give out value, we sell it, but we give away insight. We show them where to look. We tell people, you might consider this, you might consider that.