The Silver Wedding Approach
1 Sept 2023 · 1 min

0:35
A sales technique for coaches where you schedule a "silver wedding" call when clients finish a program. Review their wins, then propose the next offer as a natural continuation, not a hard sell.

A sales technique for coaches where you schedule a "silver wedding" call when clients finish a program. Review their wins, then propose the next offer as a natural continuation, not a hard sell.
Say a client graduates from your program. Do you say goodbye or do you propose a new deal? That's an important one. So you know how when people get married, they accomplish 25 years of marriage and then they have the silver wedding. It's a wedding in which they recall what happened and they talk about what's next. I think that's a good approach to when a client graduates or finishes your program. You have a silver wedding, you get them a call, you recall what happened and what is the next step for them. And the way you propose a new deal is you propose a silver wedding. We got this far, but there's a long way to go still. "Let's come up with a plan to get there." You in? They trust you, you trust them, so it's just natural. Try it next time a client graduates. You might be surprised at how easy that sale is.