Jeff Bezos told Friedman that the smartest strategy is identifying what won't change in your industry, not chasing trends. The speaker applies this to newsletters and email: they'll stay valuable because people will always need direct communication channels.
So Jeff Bezos did the interview with Friedman. He said one thing I love, which was when I approach an industry, whatever, I don't think about what will change as in the latest trends. I think about what will not change so that I can focus on that because I know it's eternal. I got a lot of value from that sentence because I started thinking, what will not change? And I arrived to the exact opposite conclusion you arrived to, which was newsletters are going to be the fucking bomb. They're always going to be here. They're great. And email is here to stay.
