Four likes but thirteen sales. The speaker argues that your most valuable customers stay silent. They call them whales: high-paying users who don't engage publicly, unlike the fish who like everything but buy nothing. Stop chasing likes. Serve the whales instead.
Someone just sent me this post. Did a post this morning, 4 likes, 13 sales. Thought of you. Likes and cash, right? This dude gets it. It's rare that the people who comment, like, and share your stuff will become customers. It's usually the people who are hidden, which is why if you keep posting and sometimes you get discouraged because you don't get a lot of engagement, that's fine. That means that maybe your stuff is high level and then people who actually are high level and can pay you, they like it. They're just not going to comment on it, but eventually you get the sales. If you just focus on the main thing, which is whale bait. So there's gonna be always fish in your audience and there's gonna be whales in your audience. Fish are people who can't pay you. Whales are people who are willing to pay you. They just don't engage much. Tailored to the whales, tailored to the people at a higher level. They may not give you as many likes, but likes ain't cash.
