This is How Social Media WORKS
In this short video, the speaker outlines a social‑media funnel strategy. First, creators should produce short‑form content (e.g., reels) to build name recognition and get people to know who they are. Once that awareness is established, the creator shifts to long‑form platforms—podcasts, YouTube, Twitter threads, and blogs—to let the audience get to know them well, see their expertise, and understand the value they can provide. The speaker uses his own experience of recording a reel he doesn’t enjoy as an example of short‑form work, then mentions his longer‑form assets where he teaches creators with large followings how to turn attention into revenue, emphasizing that “likes are cool, but likes ain’t cash.” The overall message is that visibility alone isn’t enough; depth and monetization are the ultimate goals of a social‑media funnel.
