A framework for finding your unique positioning: clarify your dream outcome, list false beliefs and missing pieces that held you back, then narrow to the single insight that transformed you. That becomes your positioning because you have lived proof it works and a story to tell.
So how do you find your unique positioning? First thing is you gotta find your dream outcome and don't get too caught up here. People kind of want the same things. They just want to get leaner. They just want more money and they just want better relationships. Take a piece of paper and split it in half. In one side, you're gonna write false beliefs. And then the other side, you're gonna write missing pieces and then write as many as you can. Just go ham. Like you should have 10, 15, 20 on each side. And 3 is you gotta pick. So all of these false beliefs and missing pieces occur to you for a reason, because at some point they really helped you. Read through those and think, which one of these has helped me the most? And eventually when you find one, it'll feel different. It will just feel like this is right. And this is what you want people to feel, because then you'll have evidence that it works. You are the evidence that it worked. Two is you'll have a story to go along with it. And you also have the belief and the conviction that if it helped you, you can use that gift to also help others. And that's how you position yourself.
